Dairy Queen introduces Tagalongs Peanut Butter Patties Blizzard for summer

Peanut butter and chocolate always has been a popular flavor combination.

Now Dairy Queen has taken that flavor profile to new heights with the introduction of the first-ever Girl Scouts Tagalongs Peanut Butter Patties Blizzard flavor treat slated as the Blizzard of the Month for July.

One of the most popular Girl Scout cookies, Tagalongs, also known as Peanut Butter Patties, are crispy cookies layered with peanut butter and covered with a chocolate coating.  Dairy Queen is blending Girl Scout Tagalongs pieces with rich peanut butter topping and its signature creamy vanilla soft serve to create this one-of-a-kind Blizzard.

This marks the second year that Dairy Queen is partnering with Girl Scouts of the USA, which last year culminated with the debut of the Girl Scouts Thin Mint Cookie Blizzard Treat.  The Thin Mint Blizzard, made with creamy vanilla soft serve blended with Girl Scouts Thin Mint Cookie pieces and Crème de Menthe topping, will be the Blizzard of the Month for August. Last summer, Dairy Queen served more than 10 million Girl Scouts Thin Mint Cookie Blizzards, making it the most popular limited time Blizzard flavor ever. 

“You might say it’s a Girl Scout summer at Dairy Queen with these two Blizzard flavors on our menu in July and August,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “But the relationship goes beyond that. During the week of July 20, we are hosting DQ® Girl Scouts Appreciation Week. Through events at our local Dairy Queen and DQ Grill & Chill® locations around the country, we will support this preeminent leadership organization in building girls of courage, confidence and character.”   

Dairy Queen and Girl Scouts are both community-oriented organizations, which makes the partnership a natural fit. 

“Our partnership with Dairy Queen enables us to reach the public in new and unexpected places,” said Laurel Richie, Chief Marketing Officer, Girl Scouts of the USA.  “We hope the Girl Scouts Thin Mint Blizzard and the Girl Scouts Tagalongs Peanut Butter Patties Blizzard whet people’s appetites so they remember to support the Girl Scout Cookie Program and all the business and financial literacy skills girls learn from participating in this annual leadership activity.”

“We really are looking forward to a fun summer,” added Keller.  “This is a huge opportunity for us with these Blizzard flavors and it’s also an opportunity for Girl Scouts to create awareness and build their brand in local communities throughout the country.”

The average price of the Girl Scouts Tagalongs Peanut Butter Patties Blizzard and the Thin Mint Cookie Blizzard is $3.09 for the 12 oz., $3.49 for the 16 oz. and $3.99 for the 21 oz.  The average price of a Blizzard cake is $21.49 for the eight-inch and $23.69 for the 10-inch.

For more information about Dairy Queen, visit the Web site at dq.com.  For more information about Girl Scouts, please call 1-800-GSUSA 4U or visit www.girlscouts.org.

 

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